Punishment?????

I got an idea for punishment from a friend of mine. Make the kids do the housework and supervise.......So I decided to try that....I have a slight kink in the works here......My child LOVES the work. So how do I make this work????? Taking things away doesn't work, making him sit in a corner and face the wall doesn't work......I don't get it... What kid LOVES housework???? We've always found ways to make the chores fun so that he will do them, but I think it has backfired into making him like housework.....What should I do???? I'll take any suggestions. It so completely sucks that he's enjoying his punishment......